Press room

Eden Prairie, Minnesota (February 11, 2025) – SoundGear, the industry leader in advanced hearing protection and enhancement technology, is proud to announce a new partnership with Racing Electronics, a fixture at major motorsports events across the country. As part of this collaboration, custom communication and hearing protection solutions for racing professionals, teams, and fans will be manufactured in concert with SoundGear, leveraging its innovative technology to deliver superior protection without compromising sound quality.

This partnership underscores a shared commitment to cutting-edge technology and hearing conservation in the motorsports industry. With high-decibel environments being a constant in racing, SoundGear’s custom products will provide enhanced protection and performance.

“Racing Electronics has long been at the forefront of race communication solutions, and we recognize the importance of hearing protection in motorsports,” said Chris Schwartz, President at Racing Electronics. “Like NASCAR and our broader motorsports community, we see immense value in partnering with SoundGear to leverage Starkey’s technology advancements, ensuring we bring the best possible product to our market.”

“SoundGear is excited to collaborate with Racing Electronics to elevate communication and hearing protection across the racing industry,” said Michael Scholl, Chief Business Development Officer and Executive Vice President of Corporate Relations at Starkey. “We are dedicated to delivering innovative solutions that provide the clarity, comfort, and protection that racing professionals and fans need to enjoy the sport safely. This partnership allows us to expand awareness around hearing health while providing technology designed for extreme sound environments.”

Through this collaboration, Racing Electronics and SoundGear aim to enhance awareness of hearing protection and ensure that motorsports enthusiasts can safely experience the thrill of racing.

For more information about SoundGear and Racing Electronics, visit www.soundgear.com and www.racingelectronics.com.

About SoundGear

SoundGear represents the latest advancements in hearing protection and enhancement products. The company’s unique technology enhances external sounds to provide situational awareness and directionality, while still protecting hearing.

About Racing Electronics

From the ubiquitous “RE Red” headsets worn by thousands of race fans to the Racing Electronics equipment used on pit road, in the car, and on the spotter stand, Racing Electronics produces and sells the most popular motorsports communication equipment available today. And Racing Electronics offers trackside services to ensure race fans are race ready.