Press room

Eden Prairie, Minnesota (February 27, 2024) – Powered by innovation, Starkey is comprised of engineers, scientists, researchers, and audiologists, and has partnerships with tech giants around the world. It was this innovation that led to the launch of industry-leading Genesis AI last year, which has since become a flagship product. But Starkey didn’t stop there. By pushing forward and setting the pace of innovation, today Starkey unveils Signature Series, a brand-new line of custom hearing aids with world-first features, as well as exciting updates and enhancements to Genesis AI.

“The response to Genesis AI around the world has met and exceeded what we set out to do, but we aren’t stopping there,” said Brandon Sawalich, President and CEO at Starkey. “With the introduction of Signature Series, the world’s first fully custom rechargeable hearing aid, and even better sound quality to Genesis AI, Starkey continues its drive to deliver the most intuitive, convenient, and patient-driven hearing products in the industry—further proving the best never rests.”

Introducing the world’s first CIC R NW
Customization is an art, resulting from the skills of hearing healthcare professionals coupled with Starkey’s artisan customization process and service to create the perfect custom hearing aid. As the undisputed leader in custom products, Starkey has always set the pace for quality design in customization and discretion. Starkey is now unveiling Signature Series, the smallest line of custom products yet with three non-wireless custom hearing aids all with Starkey’s award-winning Neuro Sound Technology. If you see a small, custom product, you’ll know it has Starkey’s signature on it.

• Signature CIC R NW — The world’s smallest custom rechargeable hearing aid, the all-new Signature CIC R NW is what patients and professionals have been asking for—an extremely discreet, rechargeable hearing aid that lasts up to 38 hours and, consistent with our Genesis AI rechargeable products, is waterproof*.
• Signature CIC NW — For patients that prefer the flexibility of zinc-air batteries, we offer the flexibility of a battery-operated CIC NW.
• Signature IIC NW — Nobody does invisible like Starkey, and no smallest-of-small hearing aid performs better than the new Signature Series IIC NW. It offers a solution for patients concerned with size and stigma.

The next generation of Genesis AI
When Genesis AI was introduced a year ago, it marked a new era for Starkey while setting the standard for premium plus technology. It was all-new everything, including all-new sound, delivering over 80 million automatic adjustments per hour to give patients unrivaled sound quality and ease of use. Genesis AI continues to exceed expectations, thanks to two new features designed specifically to help patients hear clearly in more situations.

• Edge Mode+ – Edge Mode+ has now become automatic once engaged. After the user turns on Edge Mode+, it continues to scan, adapt, and optimize as the wearer changes environments or as the environment they are in changes.
• Motion-based optimization —Adaptive directional microphones now have the power of sensor technology embedded inside Genesis AI. This feature works in two ways:
• Situational awareness — when activity-based motion, like walking or running, is detected, the microphones will switch to omni-directional to ensure more awareness of the patient’s surroundings and the best listening experience. Starkey’s research has shown motion-based optimization provides improved wind noise reduction during activity enhancing Genesis AI’s already impressive up to 35 dB in wind noise reduction.
• Reduced Feedback —Small movements that impact the hearing aid placement, like chewing or putting on glasses or a hat, will activate our renowned feedback cancellation system to be at its most aggressive. A first-of-its-kind feature, this ensures no chirps or squeals escape.

For more information about Starkey, click here.

*Up to 1 meter.

About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Owned by Bill Austin since 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at starkey.com.